Why is Fooditive Sweetener® the next best thing?
After noticing that the sugar substitutes market was dominated by unhealthy and chemically-processed sweeteners, Moayad Abushokhedim decided to create a healthy alternative, this resulted of the establishment of then Fooditive BV. In 2018, Fooditive BV was established in Rotterdam, the Netherlands. It's main product, Fooditive Sweetener®, a healthy, zero-calorie and most importantly 100% natural sweetener was introduced into the market.
How are we different?
At Foodititve®, we aim for excellence. Our goal is to maintain high standards in terms of quality control and food safety in order to ensure that we can provide the best possible products. We are an open-minded company and welcome feedback and suggestions from you, our consumer. Therefore, we are continuously working on ways to optimise Fooditive Sweetener® through new blends and extractions to enhance the taste and flavour.
We want to improve the world, not by inventing something new but rather using what is already available. We have taken what some may consider useless and created a useful and innovative product. Through recycling apple and pear waste to develop our sweeteners, we have adopted a circular economy. This is what makes us stand out; we are sustainable.